Leadership

Executive team

mark sutherns

EXECUTIVE DIRECTOR

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AnDREW FERGUSON

CEO

  • Andrew is a senior operator and strategist in experience technology, governance and media. As COO of Scoreline, he leads operations for a global AI-powered fantasy sports ecosystem, and holds a senior governance role on the board of Welsh snooker.

    A fantasy football expert and content creator — and Sun Dream Team Champion 2020/21 — he brings both industry expertise and genuine passion for the sector as co-founder of the UKFSC.

Tim Part

GENERAL MANAGER

  • Tim is a commercially focused strategist with over 20 years’ experience across media, sport and technology, helping organisations translate strategy into growth through audience insight, digital transformation and direct-to-consumer models. He is a co-founder of the UKFSC.

    He has previously worked for Two Crircles and the England & Wales Cricket Board (ECB), is an avid fantasy player of all sports, particularly FPL and NFL, and is writing a book on the history of fantasy sports.

Holly Shand

HEAD OF COMMUNITY

  • Holly Shand is one of the most prominent female faces in the FPL punditry world with over ten years’ experience in the space. She is a FPL content creator and pundit for the Premier League, The Athletic & Sky Sports News.

    In 2025, she won a Football Content Awards for Best in Fantasy Football Creators. She has 90k followers on X, more than a million likes on Tiktok and over 40k subscribers on YouTube.

advisors

Jake Jones

FOUNDING ADVISOR

  • Jake is Senior Vice President, Impact & Sustainability at LIV Golf, with over 20 years’ experience across sport amd purpose-driven strategy, including Olympic, Premier League and global initiatives.

Jon Morgan OBE

FOUNDING ADVISOR

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Governing board

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BOARD MEMBER

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BOARD CHAIR

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BOARD MEMBER

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BOARD MEMBER

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